Hoogly Blogs

Greetings Hoogly fans! The other day I was trying to solve a very difficult problem. I had a tune to a TV programme going around my head, but I couldn’t remember which programme it belonged to. I had a feeling it was a children’s TV show, but the more I hummed it to myself, and the longer it stayed on tip of my tongue, the more frustrated I became. Unlike most problems, this couldn’t be solved with a quick Google search, which is most infuriating to a person in the year 2019. Eventually, my interest waned, but every few days or weeks, the tune would re-emerge organically in my brain, the volume up high, and the irritating process would start all over again. I asked friends and family, but nobody seemed to know. A few friends became as annoyed as I was, clutching their hair and squashing their eyes shut as they tried to force the name to come. It was as if I had passed on some kind of exasperating virus. Eventually, about three months after the tune emerged in my head, somebody cracked it, and, I have to say, it was a huge anti-climax. It turns out that it was the tune for Grange Hill, which I had initially ruled out as a possibility because I knew the original Grange Hill tune, which wasn’t the tune in my head, failing to remember that the tune had changed at some point during the show’s lifespan. Still, at least the mystery was solved, and I could go back to humming songs I knew.

I tell you all this because I’d originally planned to talk about memory, specifically childhood memories of summer, and I realised that the Grange Hill debacle had a certain connection with this thread, although I’m hoping most of your childhood memories come back to you more easily, and bring more pleasure than my farcical episode!

For me, summer is about grass. The back garden and the park. Paddling pools, water pistols, tennis rackets and balls of all shapes and sizes being bounced of the garden wall or accidentally lobbed over the fence. I loved warming up and cooling off. Sliding and diving around, getting mud on my knees and elbows. Five-a-side football with my mates. American football with my dad. Cricket with my great aunt—who at the age of 65 was still capable of delivering a wicked swing delivery and bowling me out!

And in those seemingly endless evenings, I used to love pitching a tent in the back garden, pretending I was an explorer, hunting bugs, escaping furry predators, finding hidden treasure (Cadbury’s Crème Eggs buried by my grandma) and hunting UFOs in the night sky. I would sit out for hours with my cousin, eating Coco Pops from a cake mix bowl, staring at the stars, waiting for ET to swish by, or land, or fire a laser beam. Although we never got any concrete proof, we both swear to the fact that, one evening in Northampton, we saw three orange triangles shoot silently across the sky in a tight formation. Our very own episode of the X-Files!

Last but not least on my list of childhood memories of summer: BBQs! This is a love that, for most people, never really goes away. The scent of grilled foods that you can float on, cartoon-style, drifting out towards where the action is happening, filling your plate time and time again with unashamedly naughty food. Add to this the joy of friends and family huddling around for fun, games and laughter…and third courses…what more could a kid want??

…Well I’ll tell you what more a kid could want!

Hoogly popsicles and ice tea!!

The sun has been pretty unrelenting this summer—nothing like the nonsense of last year’s heat wave—but still intense. To ensure that you stay refreshed and cool off in style, why not try a Spiced Orange or Berrylicious lolly? Simply brew the herbal infusion bags for twice the usual amount of time, pour into a mould shaped to your preference, and leave it in the freezer overnight! By morning, you’ll have some distinctively delicious sweet summer snacks to fuel your fun in the sun!

Alternatively, why not chill out with the elegance and seduction of a Hoogly ice tea? Simply pop two teabags in a heat-proof pitcher, cover with four cups of boiled water, then leave for around five minutes. Then, remove the teabags, sweeten to your preference, then mix in five or six cups of ice until they melt. If you feel like customising your brew, why not add slivers of your favourite fruit and allow them settle into the mix? Pop the finished article in the fridge and you’re ready to rock when the sun gets too hot to handle! For the best iced teas, we highly recommend Chill Out Mint, with its invigorating and cooling menthol character, Cosy Chamomile, with its carefully chosen herbs that relax the body and soothe the mind, and Jasmine Dawn, a delicate and alluring blend of jasmine, vanilla and rose.

So that’s it! Now you’re all set to enjoy a hot, Hoogly summer, confident in the knowledge that you can stay refreshed and mindful with every sip! Here’s to making more happy memories…cheers!

Written by Chris Bedford

www.hooglytea.com

At Hoogly Tea, we adhere to the Danish ethos of Hygge: a cosy, relaxed way of living that challenges us to focus on the things we love the most, and asks us to incorporate these things into our life as much as possible in order to be regain balance and tranquillity. It is an ethos that allows us to indulge in fluffy socks and naughty treats. It inspires us to create a soft nook of joy in our house, and spend all day reading, or invite friends and family around to bond over board games and baking. It reminds us to explore the beauty and restorative joy of nature, and releases us from the stresses of the everyday slog, while whispering gently in our ear: be kind to yourself.  It’s no surprise that the Danes, who created Hygge, are amongst the happiest people on the planet, and through our range of Hoogly teas, we wish to pass on this happiness, making the flick of the kettle switch a starting point for a whole new—and more mindful—way of experiencing the world.

And in the spirit of exploring new ways of looking at the world, Hoogly is proud to announce our recent Vegan certification, meaning that our entire range is now both Vegan and Gluten-free! We know there are a lot of Vegan Hoogly fans out there, and we’d like to take this opportunity to say hello, thank you for your support, and to talk a little bit about the lifestyle that over three million people in the UK have adopted.

Veganism, in essence, is about making a series of choices in both diet and lifestyle that will help alleviate animal suffering and exploitation around the world, with particular focus on reducing animal slaughter, poor livestock living conditions, the use of animals for cosmetics, makeup, furniture or clothing, as well as attempting to counteract the negative effects of the meat and dairy industries on the climate and environment.

Excitingly, incorporating a plant-based diet can provide a variety of health benefits, and there are many reasons why this may be the case. Vegans avoid red and cured meats, which have been linked with colon cancer. In addition, plant-based diets tend to be higher in fibre, fruit and vegetables, consumption of which usually leads to better long-term wellness. Vegans are also statistically leaner than non-Vegans, perhaps owing to a lower consumption of saturated fats, which in turn may lead to a reduction in diabetes and heart disease.

One aspect of the plant-based diet that often surprises people is the way that cutting out dairy can improve health. Milk products have been linked to a number of chronic ailments, including acne, nasal congestion, digestive issues and migraines, and there are plenty of delicious alternatives to try if you wish to give it a go, such as almond milk, coconut milk and soy milk.

In terms of food, you can enjoy many of your favourite meals such as curries, pizzas, lasagnes, pasties and stews with wonderful, plant-based ingredients—not to mention a whole load of cakes, cookies and brownies! Nowadays there are a huge amount of resources available to give you mealtime ideas: bookshops have entire sections devoted to Vegan recipes, and you can find simple and effective recipes at the click of a button online. And speaking of the web, one of the great parts of adopting this lifestyle is networking with likeminded people on social media, sharing hints, tips and photos, as well as offering support and unity, and keeping the message at the forefront of people’s minds.

And the message is, at its heart, is to act with compassion—to our fellow beings as well as our planet—which is something that we at Hoogly are very keen to promote. For our part, we make all of our tea pyramid bags out of plant extract, which means they are fully biodegradable. It’s a small, very positive step, which, combined with other similar steps, will help us get closer to the kind of world we all wish to see.

Finally, as Summer draws near, we’d like to recommend a juicy June gem…Berrylicious herbal infusion. This fruity treat is bursting with the gorgeous flavours of apple, raspberries and strawberries, counterbalanced by the rich, caramelised notes of roasted dandelion root. So, drag out that deckchair, pop on your sunnies, and indulge in the luxurious taste of sunshine, smiles and endless balmy nights.

Disclaimer: Good weather not guaranteed. Umbrellas advised.

That’s all for now, Hoogly heroes. Be kind to yourself and others, and try adding a little Danish delight to your life…

 Written by Chris Bedford

www.hooglytea.com

What a strange place Las Vegas is.

A city carved out of a desert. A place of luxury, glamour and wealth. A place of excess, extravagance and eccentricity. Where else would you find a replica of the Statue of Liberty and the Eiffel Tower in the vicinity of a hotel shaped like a pyramid, and another like a Disney castle? And the hotels are not simply hotels, of course. They have shopping malls, and restaurants, museums and aquariums. They house sports venues, concert venues, computer game tournaments and conferences. And of course, they are home to the lifeblood of Las Vegas: the casino. The twinkling neon mazes that chime and whizz and clink, tempting and teasing you inside with the promise of gold, and keep you there with their clockless walls, free drinks, and smoky seduction. But the House always wins. Despite your best intentions, your secret strategies and your carefully calculated tactics, the chances are that you’ll leave with less than you came with. But that’s OK. You can console yourself with a magic act, or a comedy gig, or a burlesque show. You can learn about the history of atomic testing, the mob, and the sinking of the Titanic before indulging in a meal from any cuisine in the world. You can have waffles, ice creams, ice creams in waffles; pretzels, sausages, sausages in pretzels; milk shakes and cheesecakes watching Chippendale beefcakes. You can watch Celine Dion, or Lady Gaga, and see David Copperfield make things vanish. You can ride a rollercoaster or sit in a car leaning over a skyscraper. You can take a chopper to the Grand Canyon or the Hoover Dam, and you take a stretched Hummer to a nightclub just because you can. You can be yourself, or you can be someone else, or you can be no-one at all. A city of sin doesn’t sit in judgement. Just ask the Heart Attack Grill, where you eat free if you weigh over 350lbs.

As the cab drove away from Gatwick on my return, everything felt a little dull, muted and quiet. For a while, it felt wrong. Then, it felt absolutely right again. Vegas is unique, brazen and memorable, but it’s also like fever dream, where everything is faster, brighter, stronger—but also surreal and edgy and cauldron-hot. I was relieved to be back. Everything in moderation, as they say…but I’d jump at the chance to go again. The aces are high.

And now I’m back I’ll be indulging in a very English past-time: the glorious cup of tea! How I missed it in America! How strange to be denied easy access to such a simple pleasure in a foreign land, especially in a city that has everything for everyone. But now, at long last, the wait is over. I can drink Hoogly to my heart’s content, gently lowering myself from the highs of Nevada, and allowing the beautiful and tantalising tastes to transport me to a place of tranquillity and calm.

As the kettle rumbles and puffs, I begin to think about how Hoogly connects with Vegas. The luxurious quality of our teas, the indulgence, the elegance—like the finest hotels—crafted with the highest quality to bring pleasure and relaxation in equal measure. And the sheer range of tastes, like Vegas’s endless showcase of restaurants, offers something for everyone. Genmai Cha green tea from Japan; White Choc and Chilli—a creamy and sweet Chinese treat; Indian-inspired Masala Chai, delightful Danish Pastry Rooibos; classic English Breakfast black tea—not to mention a decadent collection of sweet and delicious treats, such as Spiced Orange and Berrylicious herbal infusions, Chocolate Brownie Black tea and Apple Strudel Green Tea!

Unlike the twinkling casinos, however, Hoogly is not a gamble. We guarantee you’ll love our seductive scents and gorgeously mellow brews, and that before long, you’ll refuse to go without our calming, cosy and mindful blends, infused with a touch of Danish Hygge!

Go on, roll the dice…you really can’t lose!

 Written by Chris Bedford!

www.hooglytea.com

Is it me, or is it cold? Properly, bitterly, unacceptably freezing. The summer heatwave now seems like a bad joke, some distant dream involving t-shirts, Magnums and sleeping without a duvet. This morning it was the sort of temperature where getting out of bed seems like a direct contravention of my basic human rights; the sort of temperature where it wouldn’t be ridiculous to wear every single item of your clothing and ride a huskie sled to work. My greyhound has the right idea: he pokes his long nose out of the back door, assesses the climate, and promptly goes back to bed. His canine senses are telling him to prioritise survival over the comfort of his bladder or the filling of his tummy. If I suggest a walk, he looks at me as if I’ve just ripped up his favourite toy in front of him and binned his box of treats. So, we go back to bed, with a warm mug of Hoogly, of course, and wait for the sun to do its thing.

But this time of year is not all bad: we get to have some spooky fun with Halloween (big shout out to the Netflix series ‘The Haunting of Hill House,’ a brilliant story of families and ghosts to get you in the mood for the dark winter to come) In case you’re wondering, my Halloween costume this year will be a hibernating bear. If someone could kindly bring me some trick-or-treat chocolate to my cave, that would be splendid, thank you.

After Halloween we move to Bonfire Night. This is a truly Hoogly celebration, a way to get friends and family together all dressed up in cosy coats, scarves and fluffy socks. It’s a night for icy breath and wellington boots, of mesmerising orange flames and kaleidoscopic firework displays, of burgers and hotdogs with lashings of sauce. Unless it rains, in which case it’s a bit rubbish. But don’t worry you’ve always got a mug of our delightfully Danish tea to sustain you through the unpredictable weather.

And once we’ve navigated November, we move onto the serious stuff. The word that cannot be mentioned. The all-encompassing stress-monster. The jingling bells and familiar songs. The swathes of shoppers elbowing and bumping each other as they cross items their giraffe’s neck list. The day of gorging and regret, punctuated by the giving and receiving of gifts, and the repeat of a good film.

If you survive the-word-that-cannot-be-mentioned, you’ll then find yourself in January, a month of violent introspection and urgent self-improvement, with military-level supplies of fruit and veg stocked up to compliment our new regime of exercise, which we carry out in a manner that suggests we’re being chased down by a monster. Which is why our regime only really lasts until mid-January, February at best. Plus, we’re a bit hungry. For something other than carrots and quinoa.

And then it’s summer again, possibly another heatwave, beaches rammed with the same people who were brawling for presents in December, but this time with less clothes and more burnt skin and beer. At least you can go to work and come home again in daylight—which does improve the working day by 4-5% (the same percentage as getting a free coffee from the barista or discovering that the boss you dislike is off sick.) This is not quite as big as the 12-13% improvement in a working day when you are allowed to punch out early, especially if it’s a Friday and your extra free time bleeds into a weekend. As Mickey Flanagan says, we’re going out out! The list of things that make a working day worse are too long—and the percentages too big—to mention here, but we all know what they are. We’ll choose to ignore them in a burst of Hoogly mindfulness.

To summarise this rant, I would like to say that every season, every day, every moment is improved incalculably by flipping on the kettle and popping in one of our Hoogly tea bags. Bad moods, bad days, bad luck and bad bananas will fall away as you discover our tantalising variety of finely crafted treats, each designed to bring the cosy comfort of Hygge into your life, allowing you to become the centre of attention, the full focus of your relaxation, stripping away stress and strains as if they never existed. Whether you’re a traditionalist, an experimenter, a sweet-tooth or a smooth operator, there is something in our shop for everyone. You may even find the perfect gift for December, and it’s all just a couple of cosy clicks away!

Written by Chris Bedford, 

www.hooglytea.com

Well, where on earth did 2018 go? It seemed to disappear quicker than a bag of Maltesers during a rom-com, and now we’re hurtling into a brand-new year, and all the hope, excitement and anticipation that a blank canvas brings. This is the time for resolutions: personal goals and milestones that will shape and effect our lives. Whatever nonsense, heartache and madness wider society throws at us, we can all try and keep ourselves on the straight and narrow, focussing on things we can control, at a pace we can manage. And it all sounds so simple, when you talk about it in the abstract. I’m definitely going to do it this year! January is the best chance to make a permanent change! I’ll treat myself to something special if I can stick to it! But when it gets down to the nitty gritty of actually bringing about real change, things can unravel quicker than a ball of thread in a kitten’s paws. Life, as they say, has a habit of getting in the way. There’s work, and stress, and urges, and withdrawals. There’s pangs and flings and go on, just one. Just when we think we have a slither of willpower, the cookie crumbles and everything falls apart.

But just what are these tasks that we chose to set ourselves? Here is a list of some of the most common New Year’s Resolutions so that you see how you compare!

-Get more exercise.

-Lose weight.

-Become tidier/more organised.

-Learn a new skill or hobby.

-Spend less money/save more.

-Quit smoking/drinking.

-Spend more time with friends and family.

-Go on more trips.

Any of those sound familiar? The first two are reasonably predictable; the indulgences of Christmas weigh, uh, heavily on our minds, and there is something akin to panic when January rolls around and your clothes no longer fit. Becoming tidier certainly applies to me: I’m a keen promoter of the floordrobe, and having a spare room to hide the crap I can’t be bothered to sort/file/tidy/sell. It’s one of my least favourite parts of my personality, but all hope is not lost. I certainly don’t need a new hobby, though, filling my house with more stuff. I just need to set aside a day to get it all done. Oh, but boxsets, and XBOX, and the pub…

The pub! Which, I guess, fits into the next two categories nicely: spending less money and quitting drinking. I don’t partake in alcohol myself, but for those that do, and who fancy trying a little bit less, you can find a lot info by Googling ‘Dry January’, a drive run by Alcohol Change UK.

Onwards to a very Hoogly resolution indeed: spending more time with friends and family! This is that cosy, snuggly sensation of Christmas all year round that the Danes wish to spread across the globe: the ringing of doorbells and the welcoming of guests, the baking of cakes and the burning of candles as we sit around in our socks and lounge pants and talk about silly things and failed resolutions.

And you can even use your final resolution to take a trip to Denmark to see how the masters Hygge things up!

So, how confident are you that you’ll stick to your resolutions? 50-50? 110%? About as likely as a rain-free 2019 in England? Well, whatever your outlook, give yourself a well-earned boost of happiness and resolve with a delicious brew of Hoogly Tea. We have a whole bunch of tasty flavours to keep you company while you transform yourself into a new person, from indulgent gems like Chocolate Brownie black tea, to the fruity brilliance of Berrylicious herbal infusion. Experience the globetrotting elegance of Darjeeling Afternoon and Masala Chai black teas, or treat yourself to a bit of Hoogly Heaven with Danish Pastry Rooibos. All of our brews are carefully crafted to help you unwind and find that perfect moment of calm and tranquillity in your busy day. And who knows, it may even give you the boost you need to take 2019 head on…and win!

Happy New Year from all at Hoogly Teas. Keep calm and pop the kettle on!

Written by Chris Bedford.

www.hooglytea.com

We all have our favourite Christmas traditions; the little moments and items that make the day extra special and unique, and the activities in which everyone joins in, creating a wonderful sense of togetherness and peace. These traditions form part of the fabric of December, an anchor in the seas of our busy lives, keeping us safely moored and reminding us that Christmas has thrilled our previous generations, and will continue to thrill future generations for years to come.

So what are our top 10 Christmas traditions?

-Christmas Cards! The first card was created in 1843 by the Post Office as a way of promoting its services, and now it’s a lovely, non-digital way of saying hello and offering the warmest of wishes in the coldest of months.

-Stockings! This comes from the legend of St Nicholas, the gift giver, who sent bags of gold down a chimney so that a poor man could pay for his unmarried daughters’ weddings. The gold ended up in some stockings that were being aired, and the tradition was created! The Dutch called St Nicholas Sinterklaas, which eventually transformed into the English Santa Claus!

-Mince Pies. Old Santa has a job to do, and he needs mince pies to fuel his trip! Initially inspired by Middle Eastern Cuisine brought back by Crusaders, this was originally filled with meat, but this ingredient had disappeared by Victorian times!

-Holly and the Ivy. Used in pre-Christian times in Winter Solstice celebrations, these enduringly popular plants offer a dash of colour in the dark winter months.

-Turkey. Originating in Mexico, these were popular with Henry VIII, and became a fashion in high society in the 19^th century. It wasn’t until the 1950s that the turkey became a commodity that everyone could afford. Now they’re an integral part of many households on Christmas Day, and the correct way cooking this big bird is the cause of many yuletide arguments.

-Christmas Crackers. Invented by a sweet-maker in the late 1840s, these included riddles and mottos, but it wasn’t until the inventor made them ‘crack’ that sales really took off. Now the sound of the crack is traditionally followed by the reading of a bad joke, and the collective groan by those who bothered to pay attention.

-Christmas Pudding. Fruity, delicious, and sometimes on fire, this is an essential treat that no-one can fit in but rarely, if ever, refuse. Sometimes includes coins—or credit cards, because my Dad thought that was funny.

-Mistletoe. A pagan practice taken up by early Christians, this tradition of kissing under the mistletoe has its origins in England. A berry should be plucked for each kiss until none remains. Pucker up!

-Christmas Carols. Another pagan tradition swallowed up by early Christians, carols have been written throughout the centuries, but most of the familiar tunes were created in Victorian times. Contemporary Christmas music is played on loop in most public places from the 1^st December, and has led some people to wear ear muffs.

-The Christmas Tree! These noble companions have been around for more than a thousand years, but the UK didn’t see one until the 1830s. Prince Albert put one up at Windsor Castle in 1841 and started a tradition that has created magic for every generation since. Caution: some people are very particular about where the decorations are placed, so if you value your life, don’t interfere. It’s just not worth it for bauble and tinsel.

And this year we warmly invite you to add a new tradition to your December celebrations: a mug of Hoogly tea!

Our delicious brews are designed to recreate the calm, cosy and indulgent pleasures of Hygge—the Danish way-of-life that has captured the imagination of millions, and helped the Danes consistently land a place at the top of the ‘world’s happiest people’ tables! Think of Hygge as Christmas all year round; a devotion to feeling peaceful, happy and comfortable by filling your house with things that bring you joy—cute lamps to add atmosphere, big fluffy pillows to lounge about on, and scented candles to add some spice. Hygge is about wearing your oldest, comfiest pyjamas and fluffy socks. It’s about making cakes and licking the spoon, without worrying about the calories. It’s about having friends and family over to share in your happiness and create laughter and memories together.

So if these things sound appealing, then condense them all into a mug and try a Hoogly tea this December. We’ve got some dazzling winter recommendations to warm your cockles: Spiced Orange herbal infusion, a zesty and fruity combo, coupled with mulled spices, offering the perfect accompaniment to a seat by the fire after Christmas dinner. Or how about Lemon & Ginger herbal infusion? Classic lemon and fiery ginger embrace each other in this energising brew that will give you just enough fuel to survive a game of charades before falling asleep in perfect comfort. Lastly, flip the kettle on for Around the Fire Oolong Tea. This is a lovely mix of the comforting and the exotic as smoky Chinese and Taiwanese tea leaves combine with safflower flames and crushed chilli for a kick that Rudolf would be proud of!

  Whatever your traditions are this Christmas, open your heart to Hoogly and make room for one more. We promise you won’t regret it!

Written by Chris Bedford

www.hooglytea.com

Nothing says ‘Christmas without the stress’ quite like our Danish ethos of Hygge. The mindful concept basically requires you to act like it’s December all year round, without cramming into rugby-scrum shops to spend all your hard-earned cash on presents for other people. The Danes are masters of Hygge, incorporating it into their daily lives and routines, focussing on the things that make them happy, and ensuring they surround themselves with people or things that bring them joy.

Hygge asks us to cosy ourselves—and our houses—until we’re cocooned in a cotton bud of loveliness that we never want to leave. Fluffy socks, our comfiest lounge pants, soft pillows in our favourite nook of the house to read. Low lamplight and candles, a glass of wine for the bath, a box of chocolates in front of latest TV show. It challenges us to have our friends and family around for giant, homemade feasts and boardgames at any time of the year, not just on specific dates. It urges us to step outside, no matter the weather, and enjoy the world around us in all its glory. To get wet, muddy, snowy, suntanned or sticky. To go for a jog or a cycle, and breathe in the fresh air, noticing the trees, the grass, the sky, and stay fit and healthy so that we can enjoy our Hoogly indulgences even more. Hygge asks us to discover what it is that makes us tick, and to set ourselves like a clock so that we repeat these joyful behaviours day after day. This is why the Danes are some of the happiest people on the planet—and you can be too.

But there is still Christmas to contend with. Sadly, we can’t make it vanish in one swish of a Hoogly wand. However, we can offer you a delightful, delicious and decidedly novel idea for your Christmas gift list this year: our sumptuous range of Hoogly teas! Our tantalising and eclectic range are the perfect present for those hard-to-buy-for friends and relatives, a luxurious and elegantly presented selection that will transport the lucky recipient to a whole new world of taste sensations, at the same time offering all the cosy relaxation of Hygge!

For someone who wants to explore the whole spectrum of our tasty, tranquil treats, why not give them a Hoogly Bag? This is a stylish, branded cotton bag with forty individual wraps of eight different blends, including Apple Strudel green tea, Lemon and Ginger herbal infusion, Chill Out Mint and English Breakfast black tea! It’s a lovely gift for one, but there’s more than enough to satisfy the whole family in this beautiful bumper pack!

For tea lovers everywhere, why not go for a Hoogly Gift Box?! This beautiful and classy box contains 250g of your favourite brew in a lovely glass jar, a five-pyramid tea pod and a branded Hoogly mug! Your friends and family will be thrilled to receive this carefully crafted package that will keep them cosy, calm and joyful throughout the grey early months of the new year!

And for that special someone, pick up a gift that says ‘I think the world of you’ with our Luxury Wooden Box and Bag combo! This tea treasure consists of a gorgeous branded wooden box filled with twenty individual tea pyramids, alongside a cotton bag containing forty wraps. Sixty wraps in total, combining eight different tastes, including Earl Grey, Rhubarb and Vanilla, Classic Green and Cosy Chamomile. Forget flowers and chocolate—this gift will be an unexpected delight this Christmas, giving you a very good reason to escape the cracker jokes and charades by heading to the kitchen and flipping on the kettle!

Whatever you get up to this December, don’t forget to give to the gift of Hygge—and make it last all year round!

Written by Chris Bedford.

www.hooglytea.com

Right now, in the United States, the American football season is building to a crescendo. The days get shorter, the nights get colder, and fans have a decent idea of how their team’s season is going to pan out. Months of off-season anticipation and excitement (the first week of February all the way to September) have led to this; soon we’ll know who is going to make the playoffs and have a chance of playing their way into the most watched sporting event on the planet: the Superbowl. A place where history, dreams and legends are made. Last season’s Superbowl was a perfect example of the wonderful stories that this incredible game can create: on one side, the New England Patriots and quarterback Tom Brady—considered by many to be the ‘GOAT’ (greatest of all time) and winner of five Superbowl titles—versus the Philadelphia Eagles, led by a substitute quarterback called Nick Foles, who was only playing because the star quarterback Carson Wentz was injured. After a momentous, back-and-forth tussle, Foles and the Eagles came out victorious, confirming to many that football is the most unpredictably dramatic sport on earth, and writing Foles’s name into the pantheon of NFL history.

For many English people, the world of pads, helmets and cheerleaders represent a confusing amalgamation of rugby and wrestling; a three-hour circus full of strange movements, endless stoppages and eccentric terminology. And these people aren’t wrong! To the uninitiated, gridiron can appear clunky, overblown and immeasurably tedious. But once you start to pick up the basics of the rules and tactics, a new picture emerges: an unbelievably well-choreographed combination of balletic athleticism, brute strength, chess-like strategy and graceful execution of physics-defying agility.

In the simplest terms, the eleven-man teams are split into Offense and Defence, so that at any given time, one team’s Offense will play the opposition’s Defence—and vice versa. The Offense has four attempts—called downs—to move the ball ten yards by either running with the ball rugby-style, or throwing it down the field to one of the receivers, who will attempt to run in cleverly-devised patterns in order to create space and receive the pass. These attempts are called plays. Once a player is tackled, the play is over and the game stops. The next play starts from where the player was tackled. The ultimate aim is to move the ball into the opposition’s Endzone (similar to the area which you score a try in rugby) thus scoring a touchdown. If the Offense succeeds in getting ten (or more) yards, they receive another four downs. If they fail, they will try and kick (punt) the ball as far away from their Endzone as possible, in order to make it harder for the opposition team’s Offense to score when they take to the pitch. At any time, the Defence can try and strip the ball from the Offense or intercept one of their throws and advance it towards the opposite Endzone.

Still confused? I don’t blame you. It takes a whole heap of time and patience to absorb all the multitude of fine details the game has to offer, to decode what on Earth is meant by Tight End Waggle, bubble-screen, Hail-Mary and quick-slant. But as you slowly start to pick it up, you realise that this sport offers so much more drama, tactical prowess and nail-biting tension than so many others. In a large percentage of matches, the result will go down to the last pass in the last second of the game, with thousands of camera lenses flashing, the pigskin ball arcing through the floodlit heavens, and four or five 200lb men jumping like gazelles to try and grab the prize in the Endzone. And because there are only 32 teams in a country the size of America, competition for places is fierce. A bigtime mistake might be a player’s last. It’s commonplace for players to be cut from a team the morning after a big loss: there’s always someone else waiting in line for their chance. Hard to reconcile that with a sport like cricket or soccer, where some players can have an underwhelming season and still find themselves signed up to the squad.

But this is football. Brutal, relentless, elite. Filled with stories like Brady and Foles, heroes and villains, underdogs and Hall-of-Famers, pride and glory, misery and defeat. If you like sport, my advice is to sit back, grab a hotdog and give the game a real good go. You may be pleasantly surprised by what you find!

And in the spirit of trying something different, don’t forget to flip on the kettle and discover our delicious range of Hoogly Teas! Our blends are as exotic and thrilling as anything American Football can conjure, combining tantalising tastes with the cosy comfort of Danish-inspired Hygge!

After safely removing your helmet and gumshield, try a mug of Baked Apple Chai! Mellow Sri Lankan tea is the quarterback here, carefully coordinating a combination of Apple, Ginger, Cinnamon and cloves to bring you an alluring and harmonious brew that is sure to score a touchdown! 

For those who yearn for the fire and energy found in football, why not try Lemon and Ginger herbal infusion? This satisfying brew will warm your cockles and pads, and give you a zesty edge over the competition. So good you’ll keep coming back for more!

And if you’re after the magic of the Superbowl, bring the special occasion home with Sparkling White tea. This beautiful Chinese brew is elegantly blended with flowers and fruit pieces to give you the refreshing taste of victory with every sip!

That’s it for this week, folks. Bring on game night. Go Vikes!!!

Written by Chris Bedford

www.hooglytea.com